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Only Do Business With People You Like

Wouldn't it be great if all your customers were just like you?


Wouldn't it be perfect if - just like you - everyone you did business with was [insert your top 3 core values here]:




Like most people, I used to keep a list of "prospects" - people I thought might become customers. My definition was something like:
• people who has already done business with me
• people who said something that made me think they wanted to buy
• companies that would look good in my client list

Let me give you a new definition for your ideal prospect:
Someone you actually LIKE
When I've suggested this to coaching clients in the past, I've had the reply "but you can't only work with people you like..."
My reply is "Why ever not??"

The truth is that people buy from people they know, like and trust. And because relationships are reciprocal, the chances are that if you like someone, they will like you too. You can keep struggling on with clients that sap your energy and seem unappreciative of your true worth, OR you hand-pick people who deserve your attention.

My advice is that you go though your database or contact list right now and look for people you like, and spend your valuable time on them. If they've ever recommended you, then they're your top prospects. In that way, business meetings become fun, work becomes play, and proposals become cool ideas to work on with people that energise you!

Don't let work be harder than it need to be. Paraphrasing great gurus of our time - do what you love, with people you love to hang out with, and you will never work a day in your life.

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